Modules

Module 1 Business overview
In the first module, we begin the journey of building out our own business modelling and planning document – the Business Think document. We focus on your business’s history, values, vision and mission, and work on building out your business model and reviewing your management structure. Finally, we lay out the targets and objectives that will guide how your business will operate.

Module 2 The market
This module focuses on the market you aim to enter with your product or service. You will analyse the existing market and carry out an industry analysis. You will identify your target market and consider your competition. Finally, you will consider the sales and marketing strategy that will best serve your business’s targets and objectives.

Module 3 The product
Module 3 investigates the product or service you are offering by means of a basic product description, the features and benefits and an analysis of its uniqueness. We explore different pricing models and the best ways to position your product in the market. You will do a basic cost analysis to arrive at a selling price that honestly reflects the value of your product. By the end of this module, you will have analysed your product from various angles along with the price, value, cost and profit.

Module 4 Business processes
This module delves into the aspects of what makes a business work, namely, systems and processes. We identify systems and processes in your business, and work out the best ways to build, maintain and improve them. We consider operations, staffing, suppliers, production, distribution, payment and quality control as key business functions.

Module 5 Finances
Module 5 provides the new business owner with deeper insight into the importance of finance in the business. We scrutinise your current financial plan and consider your relationship with money. We introduce key financial terminology and work through the most important financial statements. You will end this module with a working understanding of the financial aspects of your business.

Module 6 Business Think document
This is the final chapter of the Business Case Developer course and brings together all the components, tools, skills and knowledge covered in previous modules culminating in the completion of your Business Think document. We explore how you can best present your Business Think document in a sales or investment presentation and, finally, end the course with a firm strategy and action plan for the future.