R3,500.00
Many small businesses find it difficult to raise funding because their business case is not clearly articulated and their model will not scale well. Business Case Developer will help you to think through all the elements needed to build a successful business, and ensure that these are integrated and aligned. It is ideal for entrepreneurs who wish to build a thorough business case before seeking funding or investment, or before going to market.
Module 1 Sales tools
In the first module, we take the first step in your sales journey by completing a gap analysis that will form the foundation of your sales strategy. You will also work through three key sales tools that will become part of your sales arsenal.
Module 2 The basics of sales
Module 2 breaks down the art of selling by unpacking and answering four questions about seller and buyer motivation. By reframing your thoughts and feelings about sales, you will be well on your way to improving your attitude, overcoming your fears and becoming a better salesperson.
Module 3 The USP foothold
In module 3, we challenge you to objectively unpack what makes your product or service unique. By using core competencies, you will be able to truly appreciate what makes you different from your competition and create your USP foothold.
Module 4 From elevator pitch to sales pitch
In this module, we explore the elevator pitch. This is the first tool in your sales presentation toolbox, and will lead to the crafting of your own impactful and memorable sales pitch.
Module 5 Cold calling
This module delves into the world of sales calls. You will begin to shift your perceptions around cold calling, write an effective sales script, and lay out a strategy that embraces making sales calls on a daily basis.
Module 6 Objections and closing
In module 6, you will learn to identify and classify the most common sales objections, and explore how to handle these objections using a variety of techniques. You will also move through the final steps of the sales process by exploring how to close the sale.
Module 7 Marketing collateral and networking
Module 7 takes a closer look at using marketing collateral as a sales tool to help you communicate with your customers. In addition, we unpack the art of networking and incorporate it into your sales strategy.
Module 8 The sales presentation
The final module reviews everything you’ve learned over the duration of the course, and shows you how to bring it all together in the final sales presentation.